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Initially conceived as a contract design business focusing on developing ranges of product for manufacturers within Asia, Cocoon has evolved into a Design and Import Group with a variety of divisions servicing specific segments of the market. We’ve worked closely with factories and distributors to bring new export brands to market, re-invent product lines for large food franchises, and streamline sourcing in a variety of materials for bulk import and distribution. In our earliest incarnation
Cocoon was based in Taiwan’s manufacturing districts around Taipai as a design consultancy where we began developing relationships with the manufacturing sector. By the following year our focus had begun to shift to mainland China and working with factories specializing in ceramics, steel and electronics. The chance to showcase our designs to a global market via the Canton Trade Fair and integrate the product, branding and display driven by a cohesive design strategy helped broaden our customer base and bring new opportunities locally and in Europe.
We formed enduring relationships with factories, buyers and distributors, were closely involved in re-positioning a core group of clients companies to increase their market share in the ‘western’ hemisphere via exclusive contemporary design, in both the homewares and decorator segments. By early the 2000’s we’d collaborated with Chinese factories and European distributors to launch product and branding at Trade Fairs in Frankfurt and design ranges for retail distribution in Australia.
In late 2005, with a stable of trusted factories and suppliers we’d established close partnerships with over many years, we reviewed our position and embarked on a plan to drive Cocoon’s direction for the coming decade. Our first foray into import for distribution began in late 2006 after identifying key franchises in Australia suitable for large scale import that looked a good fit for the materials + product we specialized in. Ceramics, crockery, glassware and cutlery for commercial food franchises became our core business for the next 3 and a half years. Offering quality product at extremely competitive rates due to our low overheads and established relationships with manufacturing, our ability to design a product or revamp an existing line, helped build a solid platform and understanding of import and logistics that is the cornerstone of the growth of the company to date.
In 2009-10 we secured a major opportunity to supply disposable food packaging Australia wide based on our unique eco-friendly tree free takeaway carton designs. By adding a division devoted solely to offering sustainable, renewable, packaging solutions as a realistic alternative to the existing tree based paper products that dominate the sector, we have continued to work to refine, improve and expand the product lines now available to all businesses wanting to improve their eco footprint.
Today Cocoon offers a broad range of expertise and experience for both large companies and small businesses requiring branding, product development, exhibition and shop display, promotional sourcing, and eco solutions.
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info@cocoonorg.com 
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